Mastering Search Engine Marketing-SEM This course offers a step-by-step guide to mastering Search Engine Marketing (SEM), equipping learners with the tools to run profitable paid ad campaigns on Google and Bing. From setting up ads to optimization, automation, and agency management, this course covers everything needed to succeed in SEM. MODULES Below are the 14 modules covered in this course. 1. Module 1: Introduction to Search Engine Marketing (SEM) 2. Module 2: Setting Up Google Ads & Bing Ads 3. Module 3: Keyword Research for SEM 4. Module 4: Ad Copywriting & Ad Extensions 5. Module 5: Bidding Strategies & Cost Optimization 6. Module 6: Landing Page Optimization for Higher Conversions 7. Module 7: Audience Targeting & Remarketing 8. Module 8: Tracking & Measuring SEM Performance 9. Module 9: A/B Testing & Campaign Optimization 10. Module 10: Compliance & Best Practices in SEM 11. Module 11: Advanced SEM Strategies & Automation 12. Module 12: SEM vs. SEO: Understanding the Differences 13. Module 13: How to Make Money Online as an SEM & SEO Expert 14. Module 14: How to Open and Run a Profitable Search Engine Marketing Agency in the Age of AI LEARNING OUTCOMES. By the end of this course, learners will: 1) Set up and manage SEM campaigns 2) Conduct keyword research and write compelling ad copy 3) Optimize bidding, landing pages, and ad performance 4) Use analytics to measure and improve campaign results 5) Launch and scale a professional SEM agency TARGET AUDIENCE 1) This course is ideal for: 2) Aspiring digital marketers 3) Freelancers and consultants 4) Business owners 5) Marketing professionals 6) Anyone looking to earn online or start an SEM agency PREREQUISITE :Nil COURSE DURATION: 2.5 Hours ASSESSMENT TYPE: MCQ IS A CERTIFICATE OF COMPLETION PROVIDED AFTER THE COURSE: Yes. However, a USD $30 admin fee is required to issue the certificate.